Known for its softness and everlasting durability, Peruvian pima cotton is the world’s finest cotton. Unlike other cottons, Peruvian Pima is grown under exceptional conditions yielding extra-long fibers. It grows lush and lovely where the rich soil soaks up just the right amount of moisture at near-perfect equatorial temperatures. What’s more, Pima cotton is harvested entirely by hand, making it environmentally friendly. Other industrial harvesting breaks down cotton fibers with harsh chemicals, leaving scratchy impurities.